Qualities of Successful ODIs

Overall

1. The idea is very easy to get.
   
2. The idea is very quick to get.
   
3. The idea is easy to communicate to others.
   
4. The idea is new.
   
5. The idea is big.
   
6. The idea is edgy.

1. Give people their money back if the idea doesn't reach a pre-defined tipping point!
   
2. Make it possible to contribute in very small ways and still receive some benefits.

1. Give contributors recognition. Give special benefits to early contributor (e.g., the first 100 people to contribute will be acknowledged as founders on the web site). Firefox gives recognition via a roll call.
   
2. Allow people to get recognition for the success of the overall project and the success of their contributions.
   
3. Make the founders have enough skin in the game that they're willing to promote the site to others and even invest more time/money to protect their initial investment.

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