The Life of Russell Simmons
I've learned a lot from Russell Simmons in the past week. Today, twenty-five alumni of the Bank of America Youth Entrepreneur Awards, a few Citizens for NYC staff, and I met with Russell for a 1-hr, informal mentoring session. In addition, last weekend, I read his book, Life and Def. I honestly think it is one of the best business books I've ever read. It's a page-turner and is just honest and real.
My main take aways are related to what it takes to build a movement. The hip-hop movement is everywhere now, but when Russell first started, people had no idea what it was and were very skeptical. Below are quotes from the book that encapsulate the key lessons I learned:
"My whole career has been about cultivating, understanding and expanding this [hip-hop culture] auidence (83)..."
"Run D.M.C.'s greatest asset was that they never aspired to be bigger. They aspired to keep it real when that wasn't yet considered important in rap (64)."
"You have to know your core and noncore audiences and understand how to reach both without alienating either (82)."
"And the fact that I wasn't a conformist trying to fit in - that I was making people accept me on my terms - worked for me (104)."
Over the past two years, Sheena and I have been thinking about how to position Extreme Entrepreneurship, a movement where young people passionately plan, prioritize, and pursue their OWN vision, today not tomorrow. Our philosophy resonates most with young entrepreneurs, but is applicable to all students who want to achieve success by leveraging the entrepreneurial mindset and thinking of themselves as a human enterprise.
Over the years, I can't tell you how many times people have said that there isn't a market of motivated young people because youth aren't serious about life and that they're too busy. At the same time, my gut tells me something else for the following reasons:
- I know that this way of thinking has completely transformed my world for the better and I've seen it done for many others my age. The teenage/college years are particularly important as people are getting more freedom and at the same time making decisions that will determine the course of their life.
- Looking at things historically, it seems like youth is a time of rebellion and trying to change the world. This is a proven philosophy to facilitate that change.
- Entrepreneurship education has grown tremendously over the past twenty years as research continues to show that innovation and new jobs in the economy are coming from small business.
I know that this is a long, difficult journey. In the short-term, it might be easier to sell something that I know people would buy, but might be bad for them. However, I'm in this for the long haul. I want to make a large difference and I believe by doing so, I can also make a lot of money.
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December 13, 2004
Andrew Carnegie Quote
"Here lies a man who knew how to bring into service men better than he was himself."
- Words Andrew Carnegie Chose for His Tombstone
How do you want to be remembered?