The Importance of Follow Ups
Normally follow up is one of my worst weaknesses. In the back of my mind, I felt that if somebody really wanted my product/service, they would reach out to me. However, after following up with emails and then phone calls today from a July conference, I think follow up is crucial because:
- It shows customers that you're on top of things and care about their business.
- People are extremely busy and often overwhelmed with work. As such, they like things done for them. Following up makes their job easier. After each follow up I did today, the people I called were very thankful.
Special thanks to
Adam Witty for showing me the
five call follow up rule and to
Jason Dorsey for stressing that if I was serious about getting speaking engagements, I needed to follow up.
Additional note: Also, setting up the meeting with Inc. Magazine took six calls and one cancelled meeting despite the fact that they were interested.
Posted at August 9, 2005 01:29 PM
