Mark Hughes

Source: http://www.buzzmarketing.com/about.html

Mark Hughes is author of the soon to be published book (Penguin/Portfolio, July 2005) "Buzzmarekting" and leads the boutique marketing & PR consultancy, Buzzmarketing.

Hughes? marketing background includes growing eBay?s Half.com from zero to 8 million registered users in less than 3 years.

He literally put Half.com on the map by convincing Halfway, Oregon to rename itself to Half.com, Oregon...dubbed by Time magazine as "one of the greatest publicity coups" in history. eBay later bought the company for over $300 million.

Hughes brings a wealth of creative and quantitative experience in consumer marketing from PepsiCo's Pizza Hut Division, Pep Boys, and American Mobile Satellite (now XM Satellite Radio).

Hughes was the youngest company officer with Pep Boys, a big-box retailer of automotive aftermarket parts, accessories, tires and service. He served as Assistant Vice President of Marketing and Advertising, managing a $42 Million marketing budget focused on TV, Radio, and direct mail. While running its advertising, Pep Boys received Media Week's Media Plan of The Year, for Best Use of Radio in 1999.

Mr. Hughes holds an MBA from Columbia Business School in Marketing & International Business, and is a guest lecturer on creative marketing at NYU, and University of Pennsylvania. Hughes is the son of Pulitzer Prize winning journalist, John Hughes and is a contributing columnist for the magazine of international advertising knowledge, Admap.

Endorsements for his forthcoming book "Buzzmarketing" read like a who?s who: Steve Forbes of Forbes Magazine, Ben Cohen of Ben & Jerry?s, the former CEO of Dow Jones & editor of The Wall Street Journal, and the former Chief Marketing Officer of that little sugar water company called Pepsi.

Contact via email directly:
mark "at sign" buzzmarketing.com