Selling Yourself on Success
Last week, my patterns of entrepreneurship professor mentioned that she thought one of the most important traits of a successful entrepreneur is selling yourself on your own idea everyday. This idea stuck in my mind and today I came up with what I think is an interesting idea...
Everyday, we are barraged with messages from the media influencing us to make decisions that aren't in our best interest. As a result, actions like eating healthy food and not wasting one's time with TV have become very difficult. Imagine, if it were the other way around and it was easier to eat healthy food than bad food. Imagine, if it actually took will-power to make bad decisions, not just good ones.
I propose that this vision could become a reality if we create and implement marketing campaigns to influence ourselves to be the way we want to be whenever we want to be that way. This could be done by planting personalized, empowering messages/quotes (ie - Michael, Be the Change You Want See Today) in places that advertisers dream about, such as:
- posters through out your apartment/house/dorm
- desktop background
- screen saver
- t-shirts
- stickers on your bags, notebooks, and other places that you look a lot.
- custom pens
In addition, the campaign might include surrounding ourselves with the right group of people and eliminating environments where we receive limiting messages. It might also include "brain washing" ourselves by repeating empowering affirmations (ie - Come on. You can do it). Maybe it's just another crazy idea that will seem silly when I wake up tomorrow, but maybe it won't. In the end we're always selling ourselves on something whether we realize it or not. Why not take control of it?
Posted at September 8, 2003 05:32 PM
