Expanded Idea of Student Authors
This entry is a follow up on a July 9th blog entry I made entitled "Preliminary Idea of Student Authors".
NYU has been extremely helpful thus far (much more than I expected). Some people that have been very helpful are:
- VP for Student Affairs & Services, Career Services
- VP for Student Affairs & Services, Housing & Residence Life
- Associate Director, Advising & Student Services, Stern School of Business
- Dean, Stern School of Business
- Manager, Public Affairs, Stern School of Business
- VP of Budget/Resource Planning, Campus Stores
Moving forward, we'd like to make inroads with:
- President, NYU
- Director of Admissions
- Manager, Public Affairs (all-NYU)
- VP for Student Affairs & Services, Office of Student Life
- Director, NYU Press
One question I've asked myself is, "Why would NYU be so supportive of a student author?" I think it is because it helps NYU administrators accomplish two goals:
- As a student of NYU, I am their product. The more successful I become and the more people know about my success, the more I serve as a testimonial for NYU.
- The Student Success Manifesto helps students make the most of their NYU experience.
How does this relate to student authors?
Today I was brainstorming the idea of recruiting extremely successful students from large schools to author short success guides specifically for their school and to co-market these guides with
The Student Success Manifesto book and workbook. We would help them by sharing all of the marketing lessons learned from marketing from NYU/other schools and giving them a percentage of sales from
The Student Success Manifesto book and workbook. I think this idea would work very well because:
- All of the current student success books are broadly focused. There are no very well-written student success guides for specific schools written by successful students who go to those schools (at least to my knowledge). While these books would not have a broad appeal, they could have a few thousand sales a year and they would be trojan horses for other Extreme Entrepreneurship products to get into schools.
- Schools would support their student authors for the reasons given above.
- Authoring a short guide would be a good credential, be easy, and bring in some good money for student authors.
Posted at August 20, 2003 06:20 PM
