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POWERED BY MOVABLE TYPE 3.2

November 07, 2005

Defining an ODI type: Professional Hoaxing

Guy creates a website with fake, but creative 3D renderings of his imagined products. He'd redesign already famous products like Louis Vitton bags and stuff. Knock-off manufacturers in China began producing his products because they were so cool. He's now a famous designer.

Lesson: use the web to share a vision. become an expert overnight.

how can we make this into an ODI of our own?

Article: From Faux to Fortune
http://www.businessweek.com/magazine/content/05_46/b3959136.htm

Posted at November 7, 2005 11:44 AM | TrackBack
Comments

This is great Rich! I linked to it from my blog.

Posted by: Michael Simmons at November 10, 2005 07:33 PM
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