Trivializing ideas to "one day ideas"

FYI: I am posting this email to check our thinking and so that our "one day ideas" don't become too complex.

From my email to Mike:

Thoughts on Overall concept:
I'm a bit concerned that we are trivializing ideas by calling them "one day ideas". I would highly doubt that any of the ideas we discuss, were executed in one single day. For example, savetoby.com probably got put together in a day... but the concept and business was woven over many months OR perhaps even years. There is a tendency to call things "one day ideas" because most of them depend on the web, and websites are simple to build.

Mike, you hit on the core of this thing when he was talking about inspiration versus perspiration. Perspiration is associated with money, time, and hard work. Inspiration is association with revelation, instant gratification, and no investment. This "onedayidea" concept stems from the fact that the internet enables inspiration; a single viral idea or story can generate physical and emotional capital, mobilize people, and instantaneously become the center of a national debate.

I don't mind calling it "onedayideas.com" , but perhaps we can keep ourselves productive by checking ideas against broad metrics like:

1) inspiration-ability of the concept:
2) controversy-driven; it's buzzworthiness
3) the sheer lack of effort and investment it takes to implement and manage after implementation
4) authenticity of story: sincerity and honesty seem to drive the successful ideas
5) measurable results (ie money, press/publicity, clicks, qualitative reponses)

This also raises the question: Should we consider onedayideas that are heavily, financially backed.