October 14, 2005
Start With a Cross-Over
Interesting thought...
I mentioned in my previous post that a student-centric web site like BrokeStudent.com might lead to some media cross-overs, like a related show on a college cable channel like MTVU or Al Gore's thing.
What about starting with such a cross-over? That is, what if a group of young student/entrepreneurs approached MTVU or Al Gore's channel, and pitched a show and a web site. The idea would be that we launch some youthful web site like BrokeStudent.com, and design (but not produce) a related TV show, such that both promote each other. It's a win for the cable station, because it expands their brand into authentic web communities and strengthens their audience, and its a win for us, because we don't have to put up money, and get big promotion.
Posted at October 14, 2005 01:52 PM
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Hey Cal,
For me personally, I'm big about creating the platform first and then pitching it. Otherwise, we would probably have to knock on a lot more doors.
I do like the idea of One Day Ideas with media cross-over potential.
At the same time, this is just playing to my strengths. I think you're very good at pitching things so going right to MTVU or Al Gore's thing upfront might be more effective.
I'd imagine that MTV and the like want a built-in audience before they accept any proposal for a show. My vote would be website first to gain publicity, but then proactively approach other media channels with user demographic statistics in hand. "Quantify the value to the customer," as they say in Sales 101.
