What Do You Really Like?

Where can you find
what your unconscience really thinks about Britney Spears vs. 50 Cent, Kerry vs.
Bush, and idealism vs. realism? Try being part of Harvard's href="http://implicit.harvard.edu/">study on automatic preferences! I was
referred to the link through a book I am reading, Blink: The Power of
Thinking Without Thinking by Malcolm Gladwell (author of The Tipping
Point). He writes about how our gut feelings are often right and are based
off of our super-fast unconscious mind processes. The Harvard Study similarly is
seeking to get beyond your conscious thoughts to what you unconsciously think
about hundreds of topics. If you take a few tests I am willing to bet that you
will be surprised by the results. And my results? So far I have:

• Strong Preference to Brittney Spears in relation to 50 Cent (not too
  surprised)
  
• No preference to George Bush relative to John Kerry (shocked)
  
• Moderate preference to idealism relative to realism (somewhat surprised)