If you were us, what would you do?

Sales
As of right now, we have 174 people who've pre-ordered the book for the Amazon.com bestseller. This is less than half of our original goal of 400. However, we have a few hundred books in the sales pipeline (which may or may not materialize) and many email newsletters, which have not been sent out yet.

Bestseller Date
We've decided to move the bestseller day to November 22^nd, one week after the original bestseller day. This was a challenging decision because we lose the PR hook of it being my birthday and because it pushes back the date people who preordered the book receive it. We're compensating for this inconvenience to our customers by contacting them via email and apologizing for the delay, telling them exactly when they can expect to receive the book, and reminding them that they are entitled to a refund if they so desire.

Cash Flow
In addition, we're still being faced with cash flow problems. The books are at the printer, but they need the first half of the payment ($1,880), to proceed. However, we're still waiting on the check from NYU for over 600 books, which we invoiced for 10 weeks ago, which would allow us to pay this.

Video-Recording
Although my keynote address went very well, the tape we have is a blank! This is very disappointing because we spent the whole day preparing for it and testing it. Ryan Allis was kind enough to let us use his camera so he is checking today on whether there was a mix up with one of his tapes. The worst case scenario is that we will have to record it again next week.