NYU Marketing Countdown
NYU orientation begins on 8/25 and lasts for about one week. Sheena and I have spent the last few days frantically getting our promotional materials together (something we should have done earlier). In the spring, I spent about 40 hours designing a brochure, but in an effort to clear space on my hard drive on Sunday, I accidentally deleted it! We're back on track now though. Below is digital version of what the poster will look like:
Sheena and I believe that targeting freshman before they've spent all their money and when they're very open to trying new things is key. We are going to be marketing through:
- Tabling - Setting up and manning tables inside dorms
- Postering - Placing posters with self-adhesive, tear-off pads in dorms and around campus
- Flyering - Handing out flyers wherever we can
- Speaking - Speaking wherever we can
- Bookstore - Getting book placed in NYU bookstore (hopefully)
- Seeding - Giving books to opinion influencers
- NYU Part-Time Career Fair - Setting up a booth
- T-shirts - Wearing Extreme Entrepreneurship t-shirts wherever we go.
We look at marketing at NYU as an opportunity to test various marketing strategies. Once we have an effective model at NYU, we plan to role out to other campuses. We're not sure exactly how this will be done yet. We may use a network of campus reps who receive a percent of each book they sell. If NYU proves to be very profitable, then being a rep could be an easy, proven way for students who embody the Extreme Entrepreneurship philsophy to make some money.
Posted at August 14, 2003 03:58 PM
