What Do You Really Like?

Where can you find what your unconscience really thinks about Britney Spears vs. 50 Cent, Kerry vs. Bush, and idealism vs. realism? Try being part of Harvard's study on automatic preferences!

I was referred to the link through a book I am reading, Blink: The Power of Thinking Without Thinking by Malcolm Gladwell (author of The Tipping Point). He writes about how our gut feelings are often right and are based off of our super-fast unconscious mind processes. The Harvard Study similarly is seeking to get beyond your conscious thoughts to what you unconsciously think about hundreds of topics. If you take a few tests I am willing to bet that you will be surprised by the results. And my results? So far I have:

• Strong Preference to Brittney Spears in relation to 50 Cent (not too surprised)
• No preference to George Bush relative to John Kerry (shocked)
• Moderate preference to idealism relative to realism (somewhat surprised) Posted at January 31, 2005 11:30 PM | TrackBack