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Overview
We focus on one story (at first).
We write the Red Cross and other aid organizations and ask for a really powerful story.
Donors (a.k.a. Saviors) are recognized on the splash page in order of donation size. There is a full savior list on a separate page, also in order of donation size.
A target amount is set for the campaign. If it is not reached, the saviors who donated get their money back.
Sample
Comments
all-
let's do it. the holiday season is the perfect time to launch... the spirit of giving and all.
you guys wanna have our first in-person 1-day worksession? Nov 5?
Posted by: Richard Salem | October 22, 2005 04:03 PM
Is it possible that the name of this idea is starting to drift away from its purpose? Perhaps "desperate" doesn't fit well with a more grassroots, charity-style approach?
Posted by: Cal | October 23, 2005 01:03 PM