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July 30, 2004

When Smart People Disagree, Who Do You Listen To?

Survival of the fittest! Or so Darwin proclaimed. Those organisms that successfully adapt to their environment, thrive. Those organisms that don't, die off. This article will demonstrate how acquiring more information about your environment can help you thrive in life. More specifically, this article will talk about a seemingly simple subset of feedback: getting advice from others.

5 Feedback Rules To Die By

  1. Pick the right people. Over the past few months we've gotten feedback on the business plan for Extreme Entrepreneurship from successful publishers, venture capitalists, consultants, professors, students, entrepreneurs, and so on. Each has been very successful in their niche. Each has given different advice!

    When giving feedback, people can only respond based on their experiences (real or perceived). An individual who got straight A's at a prestigious college and then went on to have a great career will probably tell you that choosing the right school and getting good grades are crucial. An individual who drops out (Bill Gates, Michael Dell), gets kicked out (Ted Turner), or chooses not to go to college (Richard Branson) will likely tell you that success doesn't depend on college. Are both sides wrong? Is one right?

    In the end, I'd argue that both can be valid now as they worked for somebody in the past. However, advice from somebody who has no direct experience with that you're trying to do can be risky. Would you take beauty advice from a blind man? Therefore, I'd recommend getting your advice from people who've achieved what you want to achieve or at least tried and learned from it. Better yet, try to get advice from somebody who has achieved more than you think you ever could! Let them be a beacon to you of what?s possible.

  2. Pick different people. Getting advice from many people can be extremely valuable. However, it can also be detrimental. If I get advice on a publishing company, I want to get feedback from people who've experienced it from different angles (publisher, consultant, funder, etc.) as well as with differing degrees of success. Each will give you another piece to the puzzle. The classic poem below illustrates the importance of this concept. It is called "The Blind Men and The Elephant", by John Godfrey Saxe (1816-1887) and is based on an old Indian fable:
    It was six men of Indostan
    To learning much inclined,
    Who went to see the Elephant
    (Though all of them were blind),
    That each by observation
    Might satisfy his mind

    The First approached the Elephant,
    And happening to fall
    Against his broad and sturdy side,
    At once began to bawl:
    ?God bless me! but the Elephant
    Is very like a wall!?

    The Second, feeling of the tusk,
    Cried, ?Ho! what have we here
    So very round and smooth and sharp?
    To me ?tis mighty clear
    This wonder of an Elephant
    Is very like a spear!?

    The Third approached the animal,
    And happening to take
    The squirming trunk within his hands,
    Thus boldly up and spoke:
    ?I see,? quoth he, ?the Elephant
    Is very like a snake!?

    The Fourth reached out an eager hand,
    And felt about the knee.
    ?What most this wondrous beast is like
    Is mighty plain,? quoth he;
    ? ?Tis clear enough the Elephant
    Is very like a tree!?

    The Fifth, who chanced to touch the ear,
    Said: ?E?en the blindest man
    Can tell what this resembles most;
    Deny the fact who can
    This marvel of an Elephant
    Is very like a fan!?

    The Sixth no sooner had begun
    About the beast to grope,
    Than, seizing on the swinging tail
    That fell within his scope,
    ?I see,? quoth he, ?the Elephant
    Is very like a rope!?

    And so these men of Indostan
    Disputed loud and long,
    Each in his own opinion
    Exceeding stiff and strong,
    Though each was partly in the right,
    And all were in the wrong!

    So, in the end, getting a diversity of experiences from people with some level of experience with what you want to experience can be extremely valuable. Taking only one point of view is limited. One's job is to put all the advice together in one world view.

  3. Take Action. Many successful ideas were perceived as failures at first. At some point, you must take action for the advice to have value, even if some people tell you it sucks. Realize that a full picture of the elephant can never be attained. Furthermore, realize that the picture will be even more inaccurate second-hand. At some point, you just have to directly experience the elephant to know the elephant.

  4. Take Time into Account. When taking advice from people, be aware that the environments change over time. Therefore, the laws learned in one environment may not be applicable to another. If you walked down a busy city street with bell-bottoms and an afro today, you'd probably get a lot of remarks. Forty years ago this might have been completely normal. In the same way that clothing rules change, other rules about career, school, and culture change - some more quickly than others. When getting feedback about evolving environments, you're essentially asking the blind men (see poem above) to give feedback on an elephant that is constantly change form.

  5. Beware of Bias. As mentioned earlier, people can only tell you what they know. However, a more realistic expression might be, "People can only tell you what they think they know." I'm sure you have those friends whom exaggerate everything. If they tell you that a cashier was extremely rude to them and told them off, it might just mean that he/she forgot to say thank you. Realize that people see the world differently than you and have differing levels of conscious/unconscious investments in seeing things in certain ways. Also, realize that you are biased too! Don't discount or accept ideas because they feel a certain way when you first hear them!! Take time to mull ideas over and even throw them back at other mentors to see what they think.
To begin your journey on better feedback, begin by challenging what you've been told in the past! Is your parent's advice timely? Does your teacher have first-hand experience with what you want to accomplish? Secondly, take action. Lastly, enjoy!

July 19, 2004

Body Ritual Among the Nacirema

Below is a fascinating, classic article about culture and its effect on the people who live in it and the institutions that make it up. It was published in 1956 by the American Anthropologist and is now in the public domain. Here, Horace Miner, the author, demonstrates that "attitudes about the body" have a pervasive influence on many institutions in Nacirema society. I think it is a great piece for examining how our culture has an effect on us in ways we may not be aware of.


The anthropologist has become so familiar with the diversity of ways in which different people behave in similar situations that he is not apt to be surprised by even the most exotic customs. In fact, if all of the logically possible combinations of behavior have not been found somewhere in the world, he is apt to suspect that they must be present in some yet undescribed tribe. The point has, in fact, been expressed with respect to clan organization by Murdock. In this light, the magical beliefs and practices of the Nacirema present such unusual aspects that it seems desirable to describe them as an example of the extremes to which human behavior can go.

Professor Linton first brought the ritual of the Nacirema to the attention of anthropologists twenty years ago, but the culture of this people is still very poorly understood. They are a North American group living in the territory between the Canadian Cree, the Yaqui and Tarahumare of Mexico, and the Carib and Arawak of the Antilles. Little is known of their origin, although tradition states that they came from the east....

Nacirema culture is characterized by a highly developed market economy which has evolved in a rich natural habitat. While much of the people's time is devoted to economic pursuits, a large part of the fruits of these labors and a considerable portion of the day are spent in ritual activity. The focus of this activity is the human body, the appearance and health of which loom as a dominant concern in the ethos of the people. While such a concern is certainly not unusual, its ceremonial aspects and associated philosophy are unique.

The fundamental belief underlying the whole system appears to be that the human body is ugly and that its natural tendency is to debility and disease. Incarcerated in such a body, man's only hope is to avert these characteristics through the use of ritual and ceremony. Every household has one or more shrines devoted to this purpose. The more powerful individuals in the society have several shrines in their houses and, in fact, the opulence of a house is often referred to in terms of the number of such ritual centers it possesses. Most houses are of wattle and daub construction, but the shrine rooms of the more wealthy are walled with stone. Poorer families imitate the rich by applying pottery plaques to their shrine walls.

While each family has at least one such shrine, the rituals associated with it are not family ceremonies but are private and secret. The rites are normally only discussed with children, and then only during the period when they are being initiated into these mysteries. I was able, however, to establish sufficient rapport with the natives to examine these shrines and to have the rituals described to me.

The focal point of the shrine is a box or chest which is built into the wall. In this chest are kept the many charms and magical potions without which no native believes he could live. These preparations are secured from a variety of specialized practitioners. The most powerful of these are the medicine men, whose assistance must be rewarded with substantial gifts. However, the medicine men do not provide the curative potions for their clients, but decide what the ingredients should be and then write them down in an ancient and secret language. This writing is understood only by the medicine men and by the herbalists who, for another gift, provide the required charm.

The charm is not disposed of after it has served its purpose, but is placed in the charmbox of the household shrine. As these magical materials are specific for certain ills, and the real or imagined maladies of the people are many, the charm-box is usually full to overflowing. The magical packets are so numerous that people forget what their purposes were and fear to use them again. While the natives are very vague on this point, we can only assume that the idea in retaining all the old magical materials is that their presence in the charm-box, before which the body rituals are conducted, will in some way protect the worshiper.

Beneath the charm-box is a small font. Each day every member of the family, in succession, enters the shrine room, bows his head before the charm-box, mingles different sorts of holy water in the font, and proceeds with a brief rite of ablution. The holy waters are secured from the Water Temple of the community, where the priests conduct elaborate ceremonies to make the liquid ritually pure.

In the hierarchy of magical practitioners, and below the medicine men in prestige, are specialists whose designation is best translated as "holy-mouth-men." The Nacirema have an almost pathological horror of and fascination with the mouth, the condition of which is believed to have a supernatural influence on all social relationships. Were it not for the rituals of the mouth, they believe that their teeth would fall out, their gums bleed, their jaws shrink, their friends desert them, and their lovers reject them. They also believe that a strong relationship exists between oral and moral characteristics. For example, there is a ritual ablution of the mouth for children which is supposed to improve their moral fiber.

The daily body ritual performed by everyone includes a mouth-rite. Despite the fact that these people are so punctilious about care of the mouth, this rite involves a practice which strikes the uninitiated stranger as revolting. It was reported to me that the ritual consists of inserting a small bundle of hog hairs into the mouth, along with certain magical powders, and then moving the bundle in a highly formalized series of gestures.

In addition to the private mouth-rite, the people seek out a holy-mouth-man once or twice a year. These practitioners have an impressive set of paraphernalia, consisting of a variety of augers, awls, probes, and prods. The use of these items in the exorcism of the evils of the mouth involves almost unbelievable ritual torture of the client. The holy-mouth-man opens the client's mouth and, using the above mentioned tools, enlarges any holes which decay may have created in the teeth. Magical materials are put into these holes. If there are no naturally occurring holes in the teeth, large sections of one or more teeth are gouged out so that the supernatural substance can be applied. In the client's view, the purpose of these ministrations is to arrest decay and to draw friends. The extremely sacred and traditional character of the rite is evident in the fact that the natives return to the holy-mouth-men year after year, despite the fact that their teeth continue to decay.

It is to be hoped that, when a thorough study of the Nacirema is made, there will be careful inquiry into the personality structure of these people. One has but to watch the gleam in the eye of a holy-mouth-man, as he jabs an awl into an exposed nerve, to suspect that a certain amount of sadism is involved. If this can be established, a very interesting pattern emerges, for most of the population shows definite masochistic tendencies. It was to these that Professor Linton referred in discussing a distinctive part of the daily body ritual which is performed only by men. This part of the rite includes scraping and lacerating the surface of the face with a sharp instrument. Special women's rites are performed only four times during each lunar month, but what they lack in frequency is made up in barbarity. As part of this ceremony, women bake their heads in small ovens for about an hour. The theoretically interesting point is that what seems to be a preponderantly masochistic people have developed sadistic specialists.

The medicine men have an imposing temple, or latipso, in every community of any size. The more elaborate ceremonies required to treat very sick patients can only be performed at this temple. These ceremonies involve not only the thaumaturge but a permanent group of vestal maidens who move sedately about the temple chambers in distinctive costume and headdress.

The latipso ceremonies are so harsh that it is phenomenal that a fair proportion of the really sick natives who enter the temple ever recover. Small children whose indoctrination is still incomplete have been known to resist attempts to take them to the temple because "that is where you go to die." Despite this fact, sick adults are not only willing but eager to undergo the protracted ritual purification, if they can afford to do so. No matter how ill the supplicant or how grave the emergency, the guardians of many temples will not admit a client if he cannot give a rich gift to the custodian. Even after one has gained and survived the ceremonies, the guardians will not permit the neophyte to leave until he makes still another gift.

The supplicant entering the temple is first stripped of all his or her clothes. In everyday life the Nacirema avoids exposure of his body and its natural functions. Bathing and excretory acts are performed only in the secrecy of the household shrine, where they are ritualized as part of the body-rites. Psychological shock results from the fact that body secrecy is suddenly lost upon entry into the latipso. A man, whose own wife has never seen him in an excretory act, suddenly finds himself naked and assisted by a vestal maiden while he performs his natural functions into a sacred vessel. This sort of ceremonial treatment is necessitated by the fact that the excreta are used by a diviner to ascertain the course and nature of the client's sickness. Female clients, on the other hand, find their naked bodies are subjected to the scrutiny, manipulation and prodding of the medicine men.

Few supplicants in the temple are well enough to do anything but lie on their hard beds. The daily ceremonies, like the rites of the holy-mouth-men, involve discomfort and torture. With ritual precision, the vestals awaken their miserable charges each dawn and roll them about on their beds of pain while performing ablutions, in the formal movements of which the maidens are highly trained. At other times they insert magic wands in the supplicant's mouth or force him to eat substances which are supposed to be healing. From time to time the medicine men come to their clients and jab magically treated needles into their flesh. The fact that these temple ceremonies may not cure, and may even kill the neophyte, in no way decreases the people's faith in the medicine men.

There remains one other kind of practitioner, known as a "listener." This witchdoctor has the power to exorcise the devils that lodge in the heads of people who have been bewitched. The Nacirema believe that parents bewitch their own children. Mothers are particularly suspected of putting a curse on children while teaching them the secret body rituals. The counter-magic of the witchdoctor is unusual in its lack of ritual. The patient simply tells the "listener" all his troubles and fears, beginning with the earliest difficulties he can remember. The memory displayed by the Nacirema in these exorcism sessions is truly remarkable. It is not uncommon for the patient to bemoan the rejection he felt upon being weaned as a babe, and a few individuals even see their troubles going back to the traumatic effects of their own birth.

In conclusion, mention must be made of certain practices which have their base in native esthetics but which depend upon the pervasive aversion to the natural body and its functions. There are ritual fasts to make fat people thin and ceremonial feasts to make thin people fat. Still other rites are used to make women's breasts larger if they are small, and smaller if they are large. General dissatisfaction with breast shape is symbolized in the fact that the ideal form is virtually outside the range of human variation. A few women afflicted with almost inhuman hyper-mammary development are so idolized that they make a handsome living by simply going from village to village and permitting the natives to stare at them for a fee.

Reference has already been made to the fact that excretory functions are ritualized, routinized, and relegated to secrecy. Natural reproductive functions are similarly distorted. Intercourse is taboo as a topic and scheduled as an act. Efforts are made to avoid pregnancy by the use of magical materials or by limiting intercourse to certain phases of the moon. Conception is actually very infrequent. When pregnant, women dress so as to hide their condition. Parturition takes place in secret, without friends or relatives to assist, and the majority of women do not nurse their infants.

Our review of the ritual life of the Nacirema has certainly shown them to be a magic-ridden people. It is hard to understand how they have managed to exist so long under the burdens which they have imposed upon themselves. But even such exotic customs as these take on real meaning when they are viewed with the insight provided by Malinowski when he wrote:

Looking from far and above, from our high places of safety in the developed civilization, it is easy to see all the crudity and irrelevance of magic. But without its power and guidance early man could not have mastered his practical difficulties as he has done, nor could man have advanced to the higher stages of civilization.


Ed Note: If you haven't gotten it already, spell Nacirema backwards!

July 16, 2004

Uncensored Free Write on Life

It's amazing! Here I am, 22-years-old, writing a blog entry to many people, most of whom I've met in the past few years. I'm writing this entry at 2am from the world's biggest city in the world's smallest apartment. I live in Spanish Harlem with my girl friend whose my business partner on a socially-active, for-profit company. I'm graduating the Stern School of Business at NYU in a few months and embarking on what seems will be an entrepreneurial career. Who would've thought?

  1. Not the 12-year-old basketball player expecting to go to the pros, practicing fade away, game-winning Michael Jordan jump shots until dark.
  2. Not the grade school student dreaming about Harvard, wanting to make his mom happy.
  3. Not the lonely middle school student who thought that once he found the person of his dreams, he wouldn't have to work at the relationship and he'd live happily ever after.
When it gets down to it, life is down right hard to predict, if not impossible. Hell, being a millionaire has been in my 1 year plan for the last six years.

Life is nothing but seeds and sun. We plant our life with the seeds of values and visions, beliefs and goals. Sure, we can control what types of soil we plant the seeds in, but can we control the sun? Can we control the clouds, the weather, or the weeds? We live in a dynamic world where we collectively cede control to a large, interdependent system bigger and more powerful than us all. How? Simply by living life and planting our seeds, whatever type they might be, from moment to moment and day to day.

There is a saying that if a butterfly flaps its wings in one part of the world, it may result in a tornado in another part. I can only hope that values create value. I can only hope and believe that by being the change I want to see in every moment, that the sun will shine a little bit brighter for everybody.

July 11, 2004

Surviving the Three Pitfalls of Business Ownership

If you're prepared for the worst, you might just be able to turn these hazards into opportunities.

TeenStartUps.com - March 2004
by Michael Simmons


The morning sun sheds its brilliance and warmth on your sleeping face. 10:00 a.m. 10:15 a.m. 10:30 a.m. Finally, after half an hour of lying in bed, you decide to get up and start your morning routines. Your work day officially starts fifteen minutes later as you stumble to your computer, still wearing what you woke up in, coffee in hand. And so goes the life of the entrepreneur. You get to decide when, how long, who with, where and what you work on. No boss. No politics.

While this idyllic life might be the reality for some entrepreneurs, it certainly isn't guaranteed. In reality, every entrepreneur has a unique experience depending on their decisions and plain, old luck. And while good luck may be hard to control, making good decisions isn't.

To maximize your decisions, you have to understand that entrepreneurship has its shadows?unforeseen challenges you may not learn about until you're deep in the trenches of operating your own business. The good news is that by becoming aware of these shadows as early as possible, you can structure your business for success. Let me then shine some light on the major challenges entrepreneurs face so that you can confront and effectively navigate them.

  1. "I have not failed. I've just found 10,000 ways that won't work." As Thomas Edison found, if there's one thing certain about entrepreneurship, it's that things never go as planned. No matter how much market research or planning you do, or how certain an outcome seems, you can never eliminate uncertainty. This means that if you choose to start a business, thinking that it would be a good source of funds, you could very well make less money than your friend who works a minimum wage job.

    Think of your business as an experiment where the outcome is uncertain, but where you'll be sure to gain valuable experience no matter the results. Beware of betting the farm when you don't have to. In entrepreneurship, you create a hypothesis (that is, a product), and you test it by marketing it to a potential market. As you continue to experiment with different business strategies, you'll be able to create better products and a better business.

  2. Once you're in, you can't get out. When the clock strikes 5:00 p.m., most entrepreneurs, unlike their peers with a 9-to-5 job, have trouble forgetting about what happened during the past eight hours. In other words, an entrepreneur's business becomes a core part of their life, not just a time segment in it. This is because entrepreneurs aren't paid by the amount of time they work, but by the results they create. And with the large amount of uncertainty that comes with the territory, you may not know when or even if you're going to get paid.

    Since it's going to become such a huge part of your life, be sure to choose a business idea your passionate about, one that gives you a lot of enjoyment, one that you might even do for free, given the opportunity. Think about partnering with good friends. Pick an industry and business structure that fits with your desired lifestyle. If you're doing something you don't enjoy or that's terribly stressful, you may end up thinking of it as a chore, especially when times get tough.

  3. If half the journey involves taking the first step, the other half entails persistently following your chosen venture through its ups and downs. Your parents and friends want you to succeed?there's no doubt about that. However, to them, success often doesn't mean taking the risk of starting a business. What it really means is getting good grades, going to a great school, getting a job, and then working your way up the proverbial ladder of success. In addition to the internal challenges you might face as an entrepreneur, you'll also face pressure from your family, who may think of entrepreneurship as a distraction and discourage you from attempting it. Your friends may wonder why you're not hanging out with them as much and get angry at you.

    Without the support of your friends and family, it will be that much easier for you to throw in the towel if the going gets tough. To help you find the resolve to continue, be sure to set realistic expectations and be prepared and committed to continuing on your entrepreneurial journey, no matter what.

July 06, 2004

My Five-Minute Memoir

Yesterday, I wrote an acquaintance to tell him more about myself and my life so we could get to know each other better. After all, there is always more than meets the bio (ed note: play of words on 'more than meets the eyes'). Here is my view on an unfinished journey:

  1. My dad is black; from Trenton, New Jersey; and grew up pretty poor. I was eight years old when he passed away. When my mom was eighteen, she and her family were kicked out of Poland for being Jewish. Their passport was taken away and they could only take very few belongings. As a teenager, her and her brother came to America by themselves.
  2. My mom and dad met at Mercer Country Community College. They divorced when I was four.
  3. Growing up I always felt different because I was an agglomeration of different classes, ethnicities, and races. I grew up in a small, suburban, middle-class town fifteen minutes from Princeton University. At the same time, both of my parents worked very hard for what they got. Consequently, they instilled in me a very strong work ethic and a belief in myself that I could accomplish anything I wanted to.
  4. I grew up playing a ton of sports and was generally one of the best at each one I played. At the end of grade school, I decided to focus on tennis and played tournaments for the next six years and eventually played on the NYU tennis team where I was the MVP my freshman year. In eighth grade, I had a growth spurt of seven inches in six months. This gave me very weak knees and led to injuries that still plague me and limit my potential.
  5. Academically, I did well. In grade school, I was always on the border line between "gifted and talented" classes and "average" classes. My mom, against my desire at the time, pushed for me to be moved up. I guess they realized it wasn't worth arguing with her and let me join the "gifted and talented" group. As such, I often felt like I was the least intelligent of my peers. To preserve my ego, I decided that I had to compete in other ways beyond academic intelligence. That's one of the reasons I think why I was open to starting a business.
  6. Socially, I was rather quiet and nervous, perhaps because I was an only child. My small group of friends was in between a lot of groups in the social hierarchy so we were able to hang out with any other group by and large. In ninth grade, I decided that I wanted to be popular. So I started trying to be funny and developed a reputation for being a goof ball. In the end, it worked fairly well, but not as well as I would have hoped at the time. I started to let the popularity hunt go when my business partner and I would transition from having a meeting with a client for thousands of dollars and then going to Gym class. We realized that there was a lot more to life. Similarly, I keep perspective on the 'rat race' culture of selling out ones values for what's perceived by others as success.
  7. My friend and I started our web development company when I was sixteen years old. We didn't know much of anything, but fortunately for us this ignorance gave us the balls to do what we did. We grew by partnering with a web development company that outsourced to us at $25/hr. This gave us the opportunity to build our client list and our skills. Our next growth spurt came when we went out on our own and outsourced our projects to India. At one point we were charging $75-$100/hour and outsourcing for $25/hour and sending a lot of projects through the pipe line. Alas, we made many mistakes and also realized that the market doesn't always throw clients at our feet that are willing to pay a lot of money. When the bubble burst, my partner and I were at college and we decided to stop doing the business. It was good while it lasted.
  8. Running the business was difficult because of skepticism from my mom. She wanted me to succeed, but on her terms, which meant getting good grades at good schools and moving into a safe job as a computer programmer. She saw my interest in entrepreneurship as a direct threat to her dream for me. As such, she'd often ignore, discourage, or make fun of me when I talked about doing business. After crying a few times, I decided to simply not talk about it. However, things have changed a lot now and she has been there for me during times when I really needed it.
  9. I didn't have any girl friends in high school. But, I met my current one my third day at NYU. We've lived together for about three years now and it has been an absolutely incredible relationship, no without its ups and downs though. We are partners on the business and our skills really complement each other. We still haven't gotten sick of seeing each other many hours every day. Miraculously, we still find interesting things to talk about.
  10. At NYU, I've gotten very involved in youth entrepreneurship organizations, particularly the National Foundation for Teaching Entrepreneurship. I am an alumni, on the NY Metro advisory board, volunteer, and work for/shadow the president once a week.
  11. While at NYU, I've spent quite a bit of time attending self-development/spirituality/creativity seminars and conferences. I also journal quite a bit. Keeping everything in perspective is extremely important to me.
  12. I've also spent a lot of time networking. When I got to New York City, I didn't know anybody. Now, I have over 700 contacts in my personal database.
  13. I didn't really enjoy NYU when I first came here. In retrospect, I think this was due to a combination of large required classes with hundreds of other students who didn't want to be there. It also was due to picking classes very poorly, having a lot of difficulty sitting in one place for an extended amount of time, and not giving school the chance I could've in terms of time. During my sophomore year I took a semester off to get away and to soul search. The experience really helped me grow and when I came back to NYU, I made the most of it! Overall, I've really enjoyed my NYU experience and am extremely happy that I chose it over the other schools I got into, including higher ranked ones. I would even call it a dream school. For me, it was definitely true that you don't really learn how to maximize school until its too late and you graduate. I may go back to school for a Phd some day.
  14. I could talk about Extreme Entrepreneurship and The Student Success Manifesto, which have been a big part of my life the last two years, but you'll just have to read this blog to find out more.
  15. My vision is to make a large, lasting, positive difference in the world by being the change I want to see in every moment.
To be continued...