2,000 Books to the Printer
The over $10,000 in accounts receivable (money coming in) still hasn't arrived yet, which has been very difficult. Although, I've always heard that cash flow was the #1 reason businesses fail, I couldn't fully grasp the concept until now. We're lucky we have low overhead (operating costs) and small cash needs.
Thanks to Doug Evans, a mentor and CEO of Servador, we found a new potential book printer,RJ Communications, that gave us a great quote of $3,540 for 2000 books. With the print on demand company we've been using, Lightning Source, the price would have been $7,541.50 for the same amount. Tomorrow morning, I'm going to call RJ Communications and see if they can get us the books by November 15th (Amazon.com Bestseller Day) and whether they will allow us to pay the full amount when the books are shipped, instead of 50% upfront.