Selling Yourself on Success
Last week, my patterns of entrepreneurship professor mentioned that she thought one of the most important traits of a successful entrepreneur is selling yourself on your own idea everyday. This idea stuck in my mind and today I came up with what I think is an interesting idea...
Everyday, we are barraged with messages from the media influencing us to make decisions that aren't in our best interest. As a result, actions like eating healthy food and not wasting one's time with TV have become very difficult. Imagine, if it were the other way around and it was easier to eat healthy food than bad food. Imagine, if it actually took will-power to make bad decisions, not just good ones.
I propose that this vision could become a reality if we create and implement marketing campaigns to influence ourselves to be the way we want to be whenever we want to be that way. This could be done by planting personalized, empowering messages/quotes (ie - Michael, Be the Change You Want See Today) in places that advertisers dream about, such as:
- posters through out your apartment/house/dorm
- desktop background
- screen saver
- t-shirts
- stickers on your bags, notebooks, and other places that you look a lot.
- custom pens
Comments
Hey michael,
I don't think it is a silly idea. It has always been a dream for me to once be able to use media influency to bring such positive messages to the media, with or without exposure of my own company. That is one of the reasons for choosing the name "Dare 2b different" for my company. As soon as I get the chance I want to start walking around in a shirt or with a back with just that printed on it. Or only "Dare 2b". It should be inspirational. This is the same for your company. There should be something you can do with "success manifesto" and "extreme entrepreneurship" that can be changed into one motivational quote that will fit on a sticker you can put on your bag. Start a new hype :).
Posted by: Tijl Koenderink | September 8, 2003 06:12 PM