NYU Marketing
Today Sheena and I had a nice meeting with the VP of Student Affairs at all of NYU, who is just starting at NYU after leaving Stanford as the Dean of Students. Basically, we introduced our company to him and expressed interest in NYU purchasing copies for students.
Even though it was a short meeting, we spent about 5 hours preparing. We gave him a book and a folder with our bios, press, flyers, business cards, and testimonials. The next step is to drop off about 30 books in his office on Tuesday, which he will distribute to various deans, administrators, and university leaders. If he likes the book, he will recommend it to these opinion influencers and see how it can fit in his programs. If he doesn't he will just show it to them as something a NYU student has done. Hopefully he likes it :)
Again, the more I meet people at the top level at NYU, the more I'm impressed. NYU has had incredible momentum as a school over the past decade and I really think it is going incredible places.
As for other parts of NYU marketing:
- I made the mistake of giving the bookstore 250 flyers, which cost $.25 each. I gave it to the manager when she was really busy and she probably didn't notice me. While I saw that they had hung up posters, I didn't see the flyers anywhere. I have a feeling that they are in the trash. I feel like it is unprofessional to ask if they still have them and if they do whether I can have the ones that they didn't use back. I probably should still make the phone call though!!
- Posters have been hung up in all freshman dorms to my knowledge.
- We have had difficulty getting in touch with contacts at specific dorms so we will probably have to table in a week or two. In retrospect, we should have done planning earlier in the summer!