Success Manifesto

This entry is a follow up on a July 9th blog entry I made entitled "Preliminary Idea of Student Authors".

NYU has been extremely helpful thus far (much more than I expected). Some people that have been very helpful are:

• VP for Student Affairs & Services, Career Services
  
• VP for Student Affairs & Services, Housing & Residence Life
  
• Associate Director, Advising & Student Services, Stern School of Business
  
• Dean, Stern School of Business
  
• Manager, Public Affairs, Stern School of Business
  
• VP of Budget/Resource Planning, Campus Stores

Moving forward, we'd like to make inroads with:

• President, NYU
• Director of Admissions
  
• Manager, Public Affairs (all-NYU)
  
• VP for Student Affairs & Services, Office of Student Life
  
• Director, NYU Press

One question I've asked myself is, "Why would NYU be so supportive of a student author?" I think it is because it helps NYU administrators accomplish two goals:

1. As a student of NYU, I am their product. The more successful I become and the more people know about my success, the more I serve as a testimonial for NYU.
   
2. The Student Success Manifesto helps students make the most of their NYU experience.

How does this relate to student authors?
Today I was brainstorming the idea of recruiting extremely successful students from large schools to author short success guides specifically for their school and to co-market these guides with The Student Success Manifesto book and workbook. We would help them by sharing all of the marketing lessons learned from marketing from NYU/other schools and giving them a percentage of sales from The Student Success Manifesto book and workbook. I think this idea would work very well because:

• All of the current student success books are broadly focused. There are no very well-written student success guides for specific schools written by successful students who go to those schools (at least to my knowledge). While these books would not have a broad appeal, they could have a few thousand sales a year and they would be trojan horses for other Extreme Entrepreneurship products to get into schools.
  
• Schools would support their student authors for the reasons given above.
  
• Authoring a short guide would be a good credential, be easy, and bring in some good money for student authors.