Success Manifesto

I've spent the last 12 hours planning the marketing campaign for The Student Success Manifesto (SSM). So far I've done so-so in terms of marketing. 60 people have downloaded free previews, 15 people have bought the book, and a little over 300 people are subscribed to the newsletter. Some milestones are:

1. July - Print paperback book using Lightning Source POD (me).
   
2. July - Finish the workbook (Sheena; biz partner/girl friend).
   
3. August - Complete planning system (me).
   
4. Summer - Publicize, learn, and improve ebook features (me).
   
5. Summer - Sell memberships to entrepreneurship clubs and teachers (Andrew Swan; Marekting/Membership Director)
   
6. Fall - Tour schools in NYC (Sheena and I).
   
7. Spring and on - Tour schools nationallly (Sheena and I).
   
8. Spring and on - Start (e)publishing other works by young adults for young adults on topics related to Extreme Entrepreneurship.
   

As I learn more about the publishing industry, I'm still change my mind everyday on whether I want to get a publishing contract with a big publisher after I have a lot of sales or keep on self-publishing. Luckily, I don't have to make the decision now and I can just focus on marketing the book.

I invite your honest comments on anything that comes to mind or the following...

1. What are your thoughts on the book's concept?
   
2. What major hook do you think I could use to sell the book to high school and college students?
   
3. What are your thoughts on the sub-title of the SSM?
   
4. What are your thoughts on the web site?